In 2006, Apple and Nike worked together to create a sports kit which can track and monitor people’s health and fitness levels. The sports kit consisted of a small wireless device which was attached to the shoe which sent data to the ipod about the elapsed running time. Now, the new ipod nano is designed in such a way that the user does not need to attach any device onto their shoes. The data is immediately recorded onto the ipod and can be uploaded onto nike+ which is a website which allows users to upload their data and track their progress. This integration is a strategy for both Apple and Nike as both companies are looking to expand their markets by constantly innovating and attracting new consumers. The market for health devices is crowded with competitors, so a strong partnership with a high tech integration for such big names as Nike and Apple will be able to attract consumers away from alternate forms of fitness monitoring devices as well as increase their current target markets.

(9- Oct. 6 Bus. Planning &Strategy)

(http://mobihealthnews.com/13608/new-ipod-nano-offers-easier-nike-integration)

Streaming movies online and being able to buy or rent movies through the web has been strong uprising trend which has encouraged the rise of online streaming services such as Netflix and Hulu. Paramount was last seen experimenting with online streaming by streaming Transformers 3 directly to customers for a low price of 4.99 the same time as the dvd release. Paramount has partnered with Microsoft in order to enable the online streaming, which will allow consumers to watch in HD as well. The cutting of middle men in distributing their blockbuster will enable Paramount to keep more profits as well as observe consumer reaction in order to see if streaming their movies independently will be a worthwhile to continue in the future.

(8- Oct. 4 IT and Info Sys.)

(http://www.reelseo.com/online-streaming-movies)

The annual sustainable brands conference 2011 was held recently, and the two big sports giants Adidas and Nike each gave a presentation on their various strategies and plans for sustainability. Nike first gave an impressive advertisement which consisted of recycled advertisements from their past campaigns, while Adidas made a high tech presentation about their sustainability strategy. Both companies strive to make a difference in the world by becoming more environmentally friendly and sustainable but both have different strategies in order to enhance their brand image as well. It is very important for companies to differentiate their strategies and create a unique image that will attract both consumers and investors. As Nike and Adidas both have similar images, they each have different goals and visions which they try to show to the public.

(3- Sept. 15 Ethics & Decision Making)

(6- Sept. 27 Brand Pos. & Value )

(http://unicyclecreative.com/wordpress/2011/06/nike-vs-adidas-who%E2%80%99s-winning-at-sustainability)