Streaming movies online and being able to buy or rent movies through the web has been strong uprising trend which has encouraged the rise of online streaming services such as Netflix and Hulu. Paramount was last seen experimenting with online streaming by streaming Transformers 3 directly to customers for a low price of 4.99 the same time as the dvd release. Paramount has partnered with Microsoft in order to enable the online streaming, which will allow consumers to watch in HD as well. The cutting of middle men in distributing their blockbuster will enable Paramount to keep more profits as well as observe consumer reaction in order to see if streaming their movies independently will be a worthwhile to continue in the future.

(8- Oct. 4 IT and Info Sys.)

(http://www.reelseo.com/online-streaming-movies)