The annual sustainable brands conference 2011 was held recently, and the two big sports giants Adidas and Nike each gave a presentation on their various strategies and plans for sustainability. Nike first gave an impressive advertisement which consisted of recycled advertisements from their past campaigns, while Adidas made a high tech presentation about their sustainability strategy. Both companies strive to make a difference in the world by becoming more environmentally friendly and sustainable but both have different strategies in order to enhance their brand image as well. It is very important for companies to differentiate their strategies and create a unique image that will attract both consumers and investors. As Nike and Adidas both have similar images, they each have different goals and visions which they try to show to the public.

(3- Sept. 15 Ethics & Decision Making)

(6- Sept. 27 Brand Pos. & Value )

(http://unicyclecreative.com/wordpress/2011/06/nike-vs-adidas-who%E2%80%99s-winning-at-sustainability)