Apple’s products are most famous for one thing which is their design. So much of Apple’s success are due to its product developments which are extremely unique and stand out from all the other products in the market. But what goes behind the design process of Apple’s incredible products? The answer for this would be its people; its design team to be specific. The company’s culture is deceptively simple which is its innovation and creative culture. Apple’s team is a very tight knit team that works together and work very hard as well. Each product that is being launched must undergo ten different mock ups which is eventually narrowed down to 3, and finally experimented for a couple of months until a strong decision is made on the final product. Constant meetings every week between design teams are held which encourages team work and lets ideas flow, which is a rare quality that is found in most big companies where “barriers” are often felt in between teams. I believe that this is one of Apple’s key successes as they have stuck to the one thing which holds a company together: Its people.

Class 16- People, teams and culture

Source: http://www.businessweek.com/the_thread/techbeat/archives/2008/03/apples_design_p.html