In the  First Nations and BC Hydro article, BC Hydro’s plan to construct a new dam on Peace River is challenged by First Nations chief in the surrounding area. Although BC Hydro provides relatively clean energy, providing this energy results in flooding “83 kilometres of… farmland and wildlife habitat” that the First Nations are not willing to give up.

Looking at the PEST Analysis BC Hydro is faced with two major external factors: Political and Social.  Politically the government has to get involved to ensure all regulations are being met. Also to act as a referee in the fight between B.C.’s Indian land and the need to expand/provide energy to the growing cities in the area. Furthermore BC Hydro has to be careful and consider the land the are planning to change. First Nations groups have lived on this land for decades, and their lives, traditions  and culture have been intertwined with the Peace River area.

BC Hydro has to evaluate how hard to fight, and how it can get past these external factors that affect its expansion and supply of energy. By first observing its internal strengths and weaknesses BC Hydro can assess where to take this project in the future.

The article discusses Kraft‘s actions and new plans to keep JELLO ‘alive’ in the dessert industry. They took actions like promoting a sugar free Jello that  “giv[es] that “wiggle room” every diet needs.” Although I agree that Kraft needs to try and fight, to a certain point, in order to try and bring back a famous and classic dessert, I think much like the ‘Twinkie’ it is soon Jellos time to go. Nowadays, especially relating it to Vancouver, there is the trend to live a healthy lifestyle. People are not dieting but changing their lifestyles as a whole ( for example 100 mile diet, 801010 diet, and in general eating good, local food). I don’t see a place for Jello in the this current and further developing trend in the food market.

Kraft should considering letting go of Jello and focus on what it could do next, create a ‘new ladder’ in which it could be at the top; instead of trying to be on top again with Jello. People have moved past Jello dessert and packed pudding snacks for lunch and Kraft needs to adapt to this change.