The article discusses Kraft‘s actions and new plans to keep JELLO ‘alive’ in the dessert industry. They took actions like promoting a sugar free Jello that  “giv[es] that “wiggle room” every diet needs.” Although I agree that Kraft needs to try and fight, to a certain point, in order to try and bring back a famous and classic dessert, I think much like the ‘Twinkie’ it is soon Jellos time to go. Nowadays, especially relating it to Vancouver, there is the trend to live a healthy lifestyle. People are not dieting but changing their lifestyles as a whole ( for example 100 mile diet, 801010 diet, and in general eating good, local food). I don’t see a place for Jello in the this current and further developing trend in the food market.

Kraft should considering letting go of Jello and focus on what it could do next, create a ‘new ladder’ in which it could be at the top; instead of trying to be on top again with Jello. People have moved past Jello dessert and packed pudding snacks for lunch and Kraft needs to adapt to this change.