After reading Rene’s blog  about the Lululemon controversy, it reminded me about ethics of a businesses and how it reflects with society as well. The founder of Lululemon, Chip Wilson, suggested that only a certain type of woman can wear Lululemon; this is obviously wrong for many reasons socially and for the business included. Not only did Chip Wilson narrow Lululemon’s market segment, but he “bullied” women that didn’t fit his (Lululemon’s) standards. These women don’t belong to “the cult of lulu” .

But Lululemon is not the only one to blame ,like Rene mentioned. This I think is only a small part of a bigger problem;  society today has developed an image about how women should look, and the consequences if they don’t look that way. Luckily many companies are changing their views and hoping to change society’s views about how women should look, for example Real Beauty campaign by Dove. These companies are not only improving their profits and reputation but empowering women to accept who they are because they will be accepted back.  They realize the problems in society and are reacting back.