Guy Kawasaki wrote a blog post specially dedicated in showing how you should launch your startup business.
He reviewed the concept of scale, which refers to the concept that there are processes in place that are fast, cheap, and repeatable because there will soon be millions of customers who generate billions of dollars of revenue.
The concept basically outlines that a startup would test every single product that they’re trying to sell in order to ensure that the product would work and sell. However Guy argues that if that had been done, most giant businesses such as eBay, Salesforce.com, and Hot or Not may have not been very successful. It is interesting how he established three key points when you’re starting up a business which are:
You should
- Get the word out
- Make people to be willing to use your product
- Make people to be willing to pay for your product
These three things would be the main goals of any businesses whose objectives is to get as much profit as possible. Getting the word out means you are enlarging your customer base. People would be willing to use your product for a number of different things, whether it would be because of its high-quality, or even because your product have established a new trend, which has been very common these days as well. Lastly, in order to make profit, you have to market your product in a way that appeals your customer in being willing to pay for your product at your given price.
Guy Kawasaki is a marketing executive, he popularized the word ‘evangelist’, he is the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and ten other books that are business-related.
Source: http://guykawasaki.com/guy-kawasaki/
Source: http://guykawasaki.com/how-to-launch-and-why-scaling-doesnt-matter/