Source: http://vignette2.wikia.nocookie.net/starwars/images/4/49/Star_Wars_The_Force_Awakens.jpg/revision/latest?cb=20150504052358

“Star-Wars: The Force Awakens” is coming out this December 18, and the hype that Disney has made towards the unveiling of the new chapter for this legendary franchise is unstoppable. Based on a CNBC.com article, the Star-Wars brand would skyrocket the shares for Hasbro from “‘neutral’ to ‘overweight'”, as they put it. This would obviously be expected due to the consumer base for Star-Wars-related product by Hasbro will not be just children, but even adults for the sake of reminiscing childhood.

Source: http://www.tfcon.ca/wp-content/uploads/2011/12/hasbro-logo3.jpg

The franchise would have one of the largest impact ever experienced by the toys industry based on the article and they have not even started yet. The company will expect much more media coverage until the unveiling of the movie, the premiere, and obviously after the the movie release as well. Hasbro is targeting three focused customer segments which are collectors, dads/men, and kids. The franchise made this so easy for Hasbro with introducing the new BB-8 droid which would appeal more towards kids, as well as the interesting twist in Kylo Ren’s new lightsaber would totally appeal to their target customers. With a brand recognition like Star-Wars the possibilities for Hasbro and the toy industry is boundless.

Source: http://www.ew.com/sites/default/files/styles/tout_image_612x380/public/i/2015/04/17/bb-8.jpg?itok=KD1DrV-c

Source: http://scene7.targetimg1.com/is/image/Target/16879690?wid=480&hei=480

Source:

http://www.cnbc.com/2015/09/02/the-big-business-of-star-wars.html

This post will be based on an economist.com article regarding tourism in Jakarta, Indonesia. The city of Jakarta used to be called Batavia when it was still under the Dutch colonization. A fraction of the city is left untouched of its Dutch roots and that particular area is now known as the Old Batavia for tourists, but Indonesians call it “Kota Tua” and it translates to “Old City”. The area is known for its tourism sites such museums, old Dutch housings and many historic heritage. However the guides and people living around the area in order to support the economy of the place could not do so well due to the lack of funds and emphasis from the government for the area to be known and utilized as a tourism site as what it potentially could.

Indonesia with its recently elected president, Joko Widodo, would like to encourage more tourists to come in to the country. Their target is to reach 20 million tourists by the year 2020. The shift of emphasis towards tourism from trading is mainly caused by the decline in trades of commodities in the region. The administration has been doing major steps in getting towards their goal, such as granting exemption for another 45 countries from visa requirements, which had had a pretty good impact looking at the 15% increase in the number of tourists for the 30 out of the 45 countries based on an article by The Jakarta Post. 

Source:

http://www.economist.com/news/asia/21678281-indonesia-wants-your-dollars-they-wish-you-were-here?zid=306&ah=1b164dbd43b0cb27ba0d4c3b12a5e227

http://www.thejakartapost.com/news/2015/09/15/visa-free-entry-indonesia-90-countries-yearend.html

Rachel’s blog post regarding Moziah Bridges-Mo’s bowtie business really captured my attention. I would like to emphasize my post on how Moziah portrayed the perfect example of an entrepreneur. A 9 year-old Moziah unlike me when I was 9, understood the concept of pains and gains to a problem that he himself acknowledges, which is that there were not real bowties for kids. Moziah did just the one thing that would end the problem, sell bowties for kids. Not only that, 9-year old Moziah is also a SOCIAL entrepreneur since he donates 100% of his profit for charity.

Based on the traits of a successful entrepreneur on yourstory.com, Moziah conforms to be business focused, proven by how he had developed his business t0 be worth more than $200,000 by now. He is obviously confident, looking at how he swept away people’s hearts when he was on SharkTank. He is a creative thinker, by proposing the idea of having real bowties for kids instead of clip-ons. He is determined, especially how he is using the business in order to raise money to support the children in Memphis. He is a lot more than just your average kid, and is an inspiration to any of us who aspires to be an entrepreneur.

Source: http://mosbowsmemphis.com

Source:

https://blogs.ubc.ca/rachehui/2015/11/18/one-bowtie-at-a-time/

http://www.bet.com/news/national/2015/04/18/13-year-old-ceo-moziah-bridges-builds-200-000-business.html

http://yourstory.com/2014/12/10-qualities-successful-entrepreneur-strengths/

In looking at how SoleRebels benefits socially as opposed to Toms Shoes, my position would lean significantly towards SoleRebels than to Toms.

The ‘one for one’ business model does impose a threat to local businesses such as stated in fastcoexist.com, “As Time recently noted, an increasing number of foreign aid practitioners and agencies are recognizing that charitable gifts from abroad can distort developing markets and undermine local businesses by creating an entirely unsustainable aid-based economy.”, which clearly indicate the irony in the business model. It could not be denied that the ‘one for one’ business model still is a really effective marketing strategy for Toms’ sale. However in the social cause side of it, the underlying irony of the strategy does impose the effectivity in terms of its social benefits.

On the other hand, SoleRebels has been around the shoe market since 2004, promoting its value as a Fairtrade-certified company, as well as their social cause in helping the local economy of Ethiopia. SoleRebels provides job opportunities for the local population, promotes the Ethiopian culture, supports the supplier by being FairTrade-certified, which significantly shows how SoleRebels is really in it for the social cause. They explicitly state that the purpose of their business plan is to support trade in Africa and Ethiopia, “Africa and Ethiopia in particular desperately needs more trade and not aid or charity.“. This statement in a way criticizes the ‘one for one’ business plan.

In conclusion, SoleRebels’ business plan is more effective in terms of creating social impact as opposed to Toms’ ‘one for one’ business plan which could lead to unintended consequences.

Source:

http://www.solerebels.com/pages/solerebels-101

http://knowledge.wharton.upenn.edu/article/one-one-business-model-social-impact-avoiding-unintended-consequences/

http://www.fastcoexist.com/1679628/the-broken-buy-one-give-one-model-three-ways-to-save-toms-shoes

http://content.time.com/time/world/article/0%2C8599%2C1987628%2C00.html