Occupy Wall Street has unintentionally created a successful brand associated with its movement. As a group without and against centralized management, there has not been any official steps to establish the brand.
But, how can the Occupy brand hold such a notable place in the minds of so many people?I deem this a phenomena as this concept brand sprung not from the conventional marketing plans to segment, pick a target market and position. I believe that the power of the many people within the movement is a large factor. Because of the fact that there is no centralized control, people have been the main vehicle in creating and building this brand to have the high brand awareness that it has now. The very thought of marketing this band to the public in an organized fashion seems against the makings of the movement, as many are angry with the corporate world. I believe that Occupy is not one expression, but rather, it is the sum of emotions behind the passionate people within the movement, which can not be summed up into specific advertisements.(word count: 183)