Society has moved to a time when appearances greatly influence decisions, which seems like a scary fact for many males who lack fashion sense. Victoria McPhedran, initially a fashion writer turned designer, decided to capitalize on that fact in 2002 when starting her business of customized men’s wear in her Vancouver apartment.
The Green Shag Shop is very similar to Dell in a sense that they both follow a direct business model. Clients come into the store, sit down with Ms. McPhedran and design what they are looking for. From the construction to customized buttons and fabric, the shop allows for imagination. By taking a direct approach, the shop is able to lower uncertainty, therefore lowering costs associated with its operations. Inventory within the shop will be kept at a minimum giving the shop a more advantageous inventory turn over ratio. Customization is huge point of difference for this company which allows them to charge steep prices, which most clients are willing to pay for a unique piece. This is also reflected in the The Green Shag Shop culture, as they aim to have garments fit consumers in a literal and lifestyle sense.
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