As discussed previously, The Green Shag Shop’s main point of difference over other retail stores, is the fact that they offer a customer the ability to customize garments to exactly their likings. However looking into the production of its garments, tailors involved in customization are in low supply as all are above the age of 60. This is a major issue as they are deemed close to irreplaceable due to required training being virtually non-existent.
Nevertheless, Aero-Safe Technologies posses a solution to the problem of requiring specific workers with a specific skillset. To fill this need, Aero-Safe has partnered with the school board of Niagara to offer co-op and job shadowing opportunities for students at a secondary school level. These students become adopted into the company’s culture and after applying themselves through the training, they can choose to become part of the company or decline. This is much like the screening process that Zappos implements through its training process. By growing their own talents, Aero-Safe can satisfy its demand for specialized labour in a more cost effective way that decreases the need for job advertisement. This strategy of growing your own talents will prove to be beneficial for The Green Shag Shop.
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