I was sitting watching an episode of The Bachelor (don’t judge me) and saw a cute Huggies baby wipes commercial targeting new dads where they were “put to the test” with everyday child care duties. I thought it would be a good topic to touch upon, but once researching into it a bit more was surprised to find a lot of negative feedback behind them! Huggies has received a lot of backlash in the last year over their “Dad Test” marketing campaign. Dads saying “we’re dads, Huggies, not dummies” are very offended by these commercials targeting the father figures, with titles such as “Spaghetti night with dad”, “Easy-Chair” and “Speed Change with Dad”. I found the commercial very light, funny and charming, surprised by all the backlash they have received. In my opinion, Huggies was obviously trying to make fun of the stereotype that dads don’t take part in the “dirty work” of taking care of a baby, highlighting the dads actually having fun together and seemingly enjoying themselves. Are dads being too sensitive over these commercials or did Huggies really go too far? Take a look at the ads and decide for yourself!