Pinterest is a new social media tool for me, but quickly, I have become obsessed with all the beautiful, and delicious looking pictures it has to offer. From recipes, to travel destinations, this app makes me want to do, eat, travel, work, and spend MORE! According to the blog post How Users Interact with Pinterest, it is the most “powerful visual platform” for consumers, as one can skim through hundreds of pictures before one pops out and catches your particular tastes and desires. The biggest demographic using this site are women aged 25-34…this can be really helpful for organizations wanting to start using this site as a form of media advertising as they can target this specific segment. Personally, I find a strong visual image much more enticing than any other form of advertising. I think Pinterest is a great tool organizations can easily tap into when trying to target specific markets, such as women with children, or young adults such as myself. With 1 billion monthly pageviews, it is a fast growing social media tool. What do you think about the social media site? Would it be a good way for companies to easily and effectively advertise their products? Check it out!
