Month: March 2013

This year had multiple capturing Super Bowl ads, as usual. However, the one that I still hear talked about is the Budweiser Super Bowl Ad This touching ad, following the life of man and his horse is a complete 180 from the typical, manly men beer commercials that typically raid our TV’s. So what made Budweiser chose to switch things up and go for a more touching feeling to their ads? Whatever it was, it definitely worked as I have never heard so many people talk about one commercial!

Watching the Pepsi Superbowl commercial posted by my teammate Mia, at first I was very confused. Trying to turn up the volume on my computer, it finally clicked that it was meant to be silent! I think this was a very powerful tactic used by Pepsi, especially as a Superbowl commercial. As Mia mentioned, during the Superbowl, there is non-stop noise: the game, parties, chip bags, beer cans etc. etc. By creating that awkward silence, Pepsi would have grabbed everyones attention. I can imagine, at first people, like me, would be confused. “Where did the sound go?!” But then, after getting the message, this commercial provides a sense of humour, while also encouraging diversity and bringing awareness to the deaf community. Like Mia, I think this was an extremely smart move on Pepsi’s behalf, drawing positive attention to themselves through silence, during a time of complete chaos and cheers.