Henshaw

Love him or hate him – Kanye West proves once again that he has a better handle on social media then any other artist in the world.

Recently West stated that he wanted to be as big as Michael Jackson. Jackson’s reach was enormous thanks in part to his ability to promote himself beyond being just a musician. West has done largely the same, despite avoiding interviews for the most part – he has relied on online and social media to build his equity as an artist.

Right or wrong West’s “George Bush doesn’t care about black people” comment was a viral phenom, as was his public diss of Taylor Swift, on stage at the Grammy’s.

But at the heart of West’s success is content, passion and more content. What West does with this content is extremely innovative, giving music, ideas and art away for free. If anyone has something to say or contribute it is West. And love him or leave him he delivers as an extraordinarily talented artist, who gives you access to his world:

• This week West’s album “My dark twisted fantasy” was coupled with a mini movie, which has an incredibly high production quality and has been posted on Youtube and Vimeo.Kanye’s  
• West posts free mp3s to his on his website and then immediately links to the new songs as part of his G.O.O.D. Fridays. These mp3s are high quality
• Kanye’s Twitter account is raw and profound, and really, really good.

By bearing his soul and his work, Kanye let’s us into his world, and as flawed as it may be you are compelled to recognize his talent (and potentially buy his new album).