As the second most populous country in the world, India should provide great market opportunities to multinational corporations such as Apple Inc. However, recent market research has shown that Apple is having difficulties selling Iphones in India; the latest Apple shipment to India contains less handsets than its shipment to Norway. Further reading proves the major reason behind the phenomena: lack of wifi and 3G networks (which are essential to utilize most functions of the iphone) in India. This is a perfect example of the significance of product placement, where a product simply does not fit into its target market. Even so, Apple doesn’t seem to be willing to make changes in its efforts to sell the iphone in India, minimal advertising is used and nothing is done to the ridiculously high prices due to the lack of distributors. As a “brand-in-waiting”, Apple is waiting for India’s infrastructure to catch up while it continues to invest in the country with minimal costs.