Napster is a music streaming internet service that allows users to steam and download music through its dedicated computer program with a monthly subscription fee. For $9.95 a month, users can pick and listen to up to 2.5 million songs as they wish. While it sounds like an attractive deal, Napster has been experiencing great decrease in canadian sales and thus pulling out from the market. While facing strong competition with other mp3 downloading service providers such as itunes, Napster is ultimately undermined by its program’s lack of compatibility with macintosh operating systems which are becoming extensively popular. A huge potential group of customers is lost there with the service limitation to pc users only. While the firm may not be in its strongest phase, pulling out from canada may save the firm from a great loss of revenue. When facing a well established competitor, moving away from the market might be the only option for Napster .

http://www.cbc.ca/news/business/story/2011/11/22/napster-canada-cancelled.html