{"id":48,"date":"2017-10-29T00:38:53","date_gmt":"2017-10-29T07:38:53","guid":{"rendered":"https:\/\/blogs.ubc.ca\/georgexuuu\/?p=48"},"modified":"2017-10-29T00:43:44","modified_gmt":"2017-10-29T07:43:44","slug":"futuristic-cars-and-business-decisions-why-all-the-attention-towards-autonomy","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/georgexuuu\/2017\/10\/29\/futuristic-cars-and-business-decisions-why-all-the-attention-towards-autonomy\/","title":{"rendered":"Futuristic Cars and Business Decisions: Why All the Attention Towards Autonomy?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tesla. Uber. Google. Mercedes. Even Apple. These billion dollar companies, along with at least 19 other companies and counting as of October 2017 have all announced that they are coming up with products to introduce into the autonomous car market. Automobile Autonomy is a new technology in the works that when released, as stated by <a href=\"https:\/\/autonomousvehicles2016.wordpress.com\/2016\/11\/20\/porters-4-competitive-strategies\/\">Autonomousvehicles2016\u2019s WordPress blog,<\/a> \u201cwill allow [autonomous cars] to accelerate, brake and control the steering wheel while maintaining very limited or no driver interaction.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this new technology has lots of potential, what I found the most surprising was the large amount of potential producers fighting to gain a spot in this newly emerging market.<\/span><\/p>\n<figure id=\"attachment_49\" aria-describedby=\"caption-attachment-49\" style=\"width: 777px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-49\" src=\"https:\/\/blogs.ubc.ca\/georgexuuu\/files\/2017\/10\/blog-4-1.jpg\" alt=\"\" width=\"777\" height=\"585\" \/><figcaption id=\"caption-attachment-49\" class=\"wp-caption-text\">https:\/\/autonomousvehicles2016.wordpress.com\/2016\/11\/20\/porters-4-competitive-strategies\/ and myself<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ac<\/span><span style=\"font-weight: 400;\">cording to Porter\u2019s 5 market forces, as illustrated in figure 1, the Autonomous Vehicle market should be quite undesirable, which left me wondering- with <a href=\"http:\/\/www.statcan.gc.ca\/tables-tableaux\/sum-som\/l01\/cst01\/trade14a-eng.htm\">Statistics Canada showing almost 34 million licensed gasoline vehicles,<\/a> why are potential autonomous vehicle producers so infatuated with spending billions of dollars replacing something that gets Canadians from point A to B with something else that does the same job?<\/span><\/p>\n<figure id=\"attachment_50\" aria-describedby=\"caption-attachment-50\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-50 size-full\" src=\"https:\/\/blogs.ubc.ca\/georgexuuu\/files\/2017\/10\/blog-4-2.jpg\" alt=\"\" width=\"720\" height=\"540\" srcset=\"https:\/\/blogs.ubc.ca\/georgexuuu\/files\/2017\/10\/blog-4-2.jpg 720w, https:\/\/blogs.ubc.ca\/georgexuuu\/files\/2017\/10\/blog-4-2-300x225.jpg 300w, https:\/\/blogs.ubc.ca\/georgexuuu\/files\/2017\/10\/blog-4-2-552x414.jpg 552w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-50\" class=\"wp-caption-text\">https:\/\/selfdrivingcarproject.wordpress.com\/swot\/ as well as myself<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Upon making a SWOT diagram my question was answered, as the strengths and opportunities of introducing autonomous cars into the market colossally eclipsed the potentially threats and weaknesses. Arguably the biggest benefit to automated vehicles is the huge potential for safer transportation. Currently in the United States, there are <a href=\"https:\/\/qz.com\/790834\/how-exactly-will-google-make-money-on-self-driving-cars\/\">13 deaths per 100, 000<\/a> drivers on the road. By eliminating drunk-driving (as well as getting rid of the need for designated drivers!) and aggressive driving (this is you, my friends), this fatality rate is expected to <a href=\"https:\/\/qz.com\/790834\/how-exactly-will-google-make-money-on-self-driving-cars\/\">decrease by a factor of 100 <\/a>&#8211; turning that number 13 into .13. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, the sheer convenience of having an automated driver is unparalleled. The idea of being able to sit and enjoy a coffee while taking in the morning\u2019s fill of social media, heavily outweighs having to \u00a0drive to school on limited sleep at 7 am in the morning, which is a unfortunately common UBC commuter experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The growth potential that autonomous cars have is the reason why so many companies are rushing to grab a share of the market. Forbes, a reputable business news website, predicts that by 2030, <a href=\"https:\/\/www.forbes.com\/sites\/oliviergarret\/2017\/03\/03\/10-million-self-driving-cars-will-hit-the-road-by-2020-heres-how-to-profit\/#3f8427567e50\">1 in 4 cars will be autonomous<\/a>.\u00a0 Companies worldwide are recognizing that there it is a completely realistic possibility for self-driving cars, through creative destruction, the process where new innovative products replace existing ones, to completely eradicate traditional cars from the market, hence the rush to join the market.\u00a0<\/span><\/p>\n<p><em>Word Count: 394<\/em><\/p>\n<p>References:<\/p>\n<p>http:\/\/www.statcan.gc.ca\/tables-tableaux\/sum-som\/l01\/cst01\/trade14a-eng.htm<\/p>\n<p>https:\/\/www.forbes.com\/sites\/oliviergarret\/2017\/03\/03\/10-million-self-driving-cars-will-hit-the-road-by-2020-heres-how-to-profit\/#5459d4007e50<\/p>\n<p>https:\/\/en.wikipedia.org\/wiki\/Porter%27s_five_forces_analysis<\/p>\n<p>http:\/\/www.businessinsider.com\/companies-making-driverless-cars-by-2020-2016-10\/#ford-is-aiming-to-have-its-fully-autonomous-car-ready-in-four-to-five-years-8<\/p>\n<p><a href=\"https:\/\/selfdrivingcarproject.wordpress.com\/swot\/\">SWOT<\/a><\/p>\n<p><a href=\"https:\/\/autonomousvehicles2016.wordpress.com\/2016\/11\/20\/porters-4-competitive-strategies\/\">Porter\u2019s Four Competitive&nbsp;Strategies<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"post-excerpt\">Tesla. Uber. Google. Mercedes. Even Apple. These billion dollar companies, along with at least 19 other companies and counting as&#8230;<\/p>\n","protected":false},"author":51192,"featured_media":52,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/georgexuuu\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/georgexuuu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/georgexuuu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/georgexuuu\/wp-json\/wp\/v2\/users\/51192"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/georgexuuu\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/georgexuuu\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":56,"href":"https:\/\/blogs.ubc.ca\/georgexuuu\/wp-json\/wp\/v2\/posts\/48\/revisions\/56"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/georgexuuu\/wp-json\/wp\/v2\/media\/52"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/georgexuuu\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/georgexuuu\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/georgexuuu\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}