Oct 26 2010
Gap Logo
https://blogs.ubc.ca/isabellabertold/
After reading a blog post from Isabella in my class, I was really interested to discover why would like she said Gap choose to “create a brand with loyal customers and fix something that isn’t broken”
When I first read it I also think it was unreasonable and not a wise decision for Gap to create a long which is not outstanding and I understand what Isabella thinks because I agree with her that blue and white simple logo can just to fit into my evoked set when I walk into a shopping mall.
However, I realized that sometimes when firms like Gap recreate a new logo it might be trying to aim for a change so customers won’t get bored looking at the same logs every time. I must admit sometimes I wonder when will Macdonald’s change their traditional M shaped red and yellow log. I sometimes think it would be more attractive to see a new logo. It is just like people like variety they don’t like to eat the same food over and over again.
In conclusion, I believe Gap is trying to have a change for the logo so loyal customers will be curious why they change it , this can indirectly get new potential customers to seek out for the new Gap logo and perhaps pay more attention to it.