Marketing takes a life time to master

http://www.canadianmarketingblog.com/archives/2010/10/the_future_of_marketing_distri.html

After reading this blog about the future of distribution, I gained more insight towards why distribution will be more critical for the future in marketing.

Firstly, I think it is essential for sellers to provide goods which they are able to afford. However, sellers should also consider what are consumer’s needs and preferences. Although they cannot provide all goods available on the market, I think consumers should have the choice to choose a variety of products. In order for retailers and manufactures to cost effectively distribute goods to stores, they should consider whether they want to purchase goods in a large quality or a small quality. If they want to purchase goods in a large quantity, a shorter channel can help them save money.

Secondly, I think that consumers should have more right to their choice of products. Nowadays, “consumer wireless use is happening in public places like coffee shops, airports or other public spaces. Wireless sellers negotiate contracts with the spaces and consumers by default are required to use that pre-selected service provide”. Therefore, consumers should have the right to have a variety of services provided not just limted by sellers.

Thirdly, I agree exclusivity does put pressure on dynamics of distribution. However, it has its advantages such as if you have exclusive distribution rights then retailers can charge whatever they want. They have no competitive pressures that would set the price at its real value to customers.

http://www.6smarketing.com/whats-the-deal-with-facebook-deals/#more-4901

After reading this blog, I gained more insight about how and what “facebook” deal offers to customers and companies.

I believe facebook can effectively turn loyal customers into advocates since business owners can offer customers discounts if they check in into their stores. I never tried using this function but I would really like to try and use facebook deals now. It can also reach out to a broad range of social network which is very cost effective. This is because companies can save money in marketing their products on media because loyal customers can now promote their brand to their social network through the use of their iphone.

Firstly, I believe facebook deal offers sound promotional discounts and marketing effectiveness with extensive social networking which is really reliable.

Secondly, this deal is high in demand since most people have iphones and mobile phones so it can stimulate a high response. It is flexible since customers can just whip out their phones and flash the deal on the screen to gain special offers.

Thirdly, it seems to understand customer and business owner’s needs and wants.

However, there seems to be a potential problem for staff to understand how facebook deal functions especially when a customer tells the staff he or she has won a discount. This shows that firms need to train their staff in order for staff to provide assurance for customers.

http://www.toprankblog.com/2010/11/future-online-marketing/

After reading about this blog, I agree the future of online marketing is growing rapidly beyond our comprehension. In order for marketers to gain competitive advantage, they should adopt content marketing. I believe in order for this to succeed, marketers need to do a key word search and find out what popular key words people are looking for in their social network. Also this content strategy needs to have value for people so that people will have positive word of mouth for the content and pass it along to more subscribers. Then, marketers can use data mining to optimize content strategy in order to gain competitive advantage.

Secondly, I believe in order for marketers to make the best use of content strategy. Marketers should really know who their customers are and consider who is their target market , what are their customers’ goals and values and what key words do they associate with about products and services.

Thirdly, marketers should consider how to utilize resources to succeed such as they content to match customers preferences and attract customers by advertising campaigns.  Also, marketers should consider the processes  such as what is the current content creation  and promotion process their competitors are using to gain competitive advantage.

https://blogs.ubc.ca/jlam/

After reading Jlam’s blog about whether the spring 2010 Calvin Klein’s underwear campaign is effective or not. I believe it is effective especially to the male consumers. Many male consumers quest for attractiveness and sexual appeal towards the opposite sex. Calvin Klein is able to understand male consumer’s need to be self confident at all times. Although the advertisement controversial to many people, I believe that advertisement can indeed attract many male consumers to buy their underwear products.

However, marketers also need to consider which stage of the product is in. I believe the underwear product is under the growth product life cycle because it has attracted many consumers to buy their products and therefore the sales volume is rising. Also most of the consumers will buy the new product underwear when it first comes out to stores. Also profits are rapidly rising.

Although, it seems like Calvin Klein effective marketing campaign online is effective, it does face competition. If Calvin Klein rise it’s price, customers will be sensitive to small price changes, and the product will be highly elastic. If, for instance it does raise it prices, many consumers can switch to other brand

https://blogs.ubc.ca/members/shayan/

After looking up the sites shayan suggested readers to do, I believe Maybach has a strong brand equity. The reasons I came up with to support my statement are the following:

Firstly, it has strong exposure to the name brand. It tried promoting it’s brand name by creating music lyrics for Maybach (Rick Ross “Maybach Music” (featuring Jay-Z).

Secondly, it has high perceived value.  Maybach is a car made by Mercedes and Mclaren. Both of these German brands have come up with this ultimate luxury vehicle.

Thirdly, it has strong brand association. It has a distinct brand personality which appeals to both male and female who are middle aged and have an above average income. Also the cars are shiny and attractive. Try driving Maybach,  all eyes will be on you.

Last but not least, it has a strong brand loyalty. It has a strong  Customer Relationship Management with customers  “Every customer is assigned a relationship manager for after sales services. Everything related to your car is taken care by this management team and you do not have to put any effort in to maintaining your car as long as you have the money to buy it in the first place.”