Nov 01 2010
Maybach
https://blogs.ubc.ca/members/shayan/
After looking up the sites shayan suggested readers to do, I believe Maybach has a strong brand equity. The reasons I came up with to support my statement are the following:
Firstly, it has strong exposure to the name brand. It tried promoting it’s brand name by creating music lyrics for Maybach (Rick Ross “Maybach Music” (featuring Jay-Z).
Secondly, it has high perceived value. Maybach is a car made by Mercedes and Mclaren. Both of these German brands have come up with this ultimate luxury vehicle.
Thirdly, it has strong brand association. It has a distinct brand personality which appeals to both male and female who are middle aged and have an above average income. Also the cars are shiny and attractive. Try driving Maybach, all eyes will be on you.
Last but not least, it has a strong brand loyalty. It has a strong Customer Relationship Management with customers “Every customer is assigned a relationship manager for after sales services. Everything related to your car is taken care by this management team and you do not have to put any effort in to maintaining your car as long as you have the money to buy it in the first place.”