Nov 15 2010
Future of Online Marketing
http://www.toprankblog.com/2010/11/future-online-marketing/
After reading about this blog, I agree the future of online marketing is growing rapidly beyond our comprehension. In order for marketers to gain competitive advantage, they should adopt content marketing. I believe in order for this to succeed, marketers need to do a key word search and find out what popular key words people are looking for in their social network. Also this content strategy needs to have value for people so that people will have positive word of mouth for the content and pass it along to more subscribers. Then, marketers can use data mining to optimize content strategy in order to gain competitive advantage.
Secondly, I believe in order for marketers to make the best use of content strategy. Marketers should really know who their customers are and consider who is their target market , what are their customers’ goals and values and what key words do they associate with about products and services.
Thirdly, marketers should consider how to utilize resources to succeed such as they content to match customers preferences and attract customers by advertising campaigns. Also, marketers should consider the processes such as what is the current content creation and promotion process their competitors are using to gain competitive advantage.