Most of the companies I have been writing about grew harsh competition within their own segment. Nevertheless, Microsoft has now developed a different strategy.
At the end of July, Microsoft released Windows 10 software, which is already running on many types of devices and available as a free update. Based on personal experience, the software drastically improved in respect to the unfriendly Windows 8 operating system.
The software comes with a new app, Phone Companion, which offers a new way to connect Windows 10 to other devices. The computer program delivers increased interaction between the software and various competitive portable platforms such as Apple and Android tablets and smartphones.
Through collaboration with competitors’ app stores, Microsoft has developed a new way to promote its products. Moreover, Phone Companion displays many useful products, especially One Drive and Office, which provide a practical way to access and upload documents directly from smartphones or tablets.
A better strategy corresponds to better product positioning. Instead of a meaningless battle to develop a complete smartphone platform, Microsoft has finally decided to aim for a different goal, producing a user-friendly PC operating system that enables enriched connection with external devices.
Credits
Weinberger, Matt. “Microsoft CEO Satya Nadella’s Genius Plan: To Swap One Monopoly for Another.” Yahoo Finance. Yahoo, 29 Aug. 2015. Web. 11 Oct. 2015.
Warren, Tom. “Windows 10’s Phone Companion Aims to Link a PC to Any Smartphone.” The Verge. Vox Media, 26 May 2015. Web. 11 Oct. 2015.
Wingfield, Nick. “Windows 10 Signifies Microsoft’s Shift in Strategy.” The New York Times. The New York Times Company, 19 July 2015. Web. 11 Oct. 2015.