The Volkswagen emission scandal has damaged one of the world’s most renowned car brands. According to an estimate offered by Credit Suisse, the brand could suffer of $86 billion losses.
In order to mitigate the effects of the crisis, VW is looking for redemption. On this perspective, the car manufacturer will be focusing more on hybrid models and engines with the most forefront efficient and low-pollution technologies. In particular, research would be moving from low-range plug-in hybrid products, such as the Polo GTE and the Passat GTE, to plug-in hybrid products with a higher mileage range.
By focusing its products on hybrid cars, the brand would have to regulate its business strategy. Since hybrid models are relatively less popular then the regular gasoline powered one, this would potentially reduce the market share. Yet, more research in hybrid cars might benefit the whole society, developing affordable, efficient, and eco-friendly vehicles.
The drastic change to a “green” product line might positively influence other car manufacturers as well. Even though other producers of diesel cars have not encountered the same problem, the investigations reported differences between test emissions and road emissions, which might lead to an adjustment to major research in non-diesel, electrical vehicles.
Many depict the scandal as dreadful for the economy and society as a whole. However, the event might even benefit us by fostering the use and research for eco-friendly vehicles and highlighting the importance of a ethical and sustainable business decisions.
Credits
Paukert, Chris. “Volkswagen Emissions Scandal Could Cost $86 Billion, Report Says – CNET.” CNET. CBS Interactive Inc., 2 Oct. 2015. Web. 17 Nov. 2015.
Cremer, Andreas, and Jan Schwartz. “Volkswagen’s Chosen Path To Redemption? Turning Into Tesla 2.0.” Volkswagen’s Chosen Path To Redemption? Turning Into Tesla 2.0. N.p., 13 Oct. 2015. Web. 17 Nov. 2015.