In the first 24 hours after Activision released “Call of Duty: Black Ops 2,” a record setting 500 million dollars was received in revenues. As astounding as this is, the video game industry must deal with one noticeable issue: constantly keeping gamers interested in their games.

Call of Duty: Black Ops 2 Trailer

A very successful game must have an interesting storyline, fluid gameplay, and a uniqueness that sets it apart form the rest of the games. A growing obstacle that always glares in the face of game designers is the process of coming up with new ideas for games which allow consumers to gain a sense of self-reward from the experience. In my opinion, the normal approach to game design is slowly becoming too repetitive, and eventually, the gaming business will suffer losses in revenue.

My recommendation to firms such as Activision or Infinity Ward would be to focus less on originality, and increase the reward players receive. By giving the gamer a vicarious experience, the game will be more prone to get pleasing reviews. This way, the company can cut costs on graphics design, and expect a boom in sales.