A big part of digital marketing is Search Engine Optimization. To evaluate SEO performance, Google Analytics is the most common, and convenient tool to gather and track website traffic.
In March 2016, Google announced its new Google Analytics 360 Suite designed for enterprise-level companies. Anticipated for launch later in 2016, the suite contains 6 integrated products, including the rebranded Google Analytics Premium and Adometry.
Google has rebuilt all platforms (namely Attribution 360) on the Google architecture, enabling a seamless integration between packages. This means that the sharing of audience lists between Analytics 360 to Audience Centre 360 (and other suite products) is a quick and easy process. The main aim of the 360 Suite - unite data to make informed decisions easily, quickly and accurately with Analytics 360 are the core of the suite.
Additional Functionalities
360 has a larger number of custom dimensions and custom metrics that allows deeper customer, content and product segmentation.
Custom Funnels
Custom Funnels provide an opportunity to build a funnel based on arbitrary rules. For example, events or on site interactions, not necessarily related to the Ecommerce-funnel. The report is built using historical data, so it is available immediately after its creation. As a result, it allows you to quickly and accurately determine the point of application to increase conversion rate.
Data is updated faster
Data is available to the web interface up to 12 times faster. This makes it easier to make decisions based on more up-to-date reports and calculated parameters.
Bigger sampling limit
When you create reports in real time, Google Analytics 360 uses 50 times more user sessions than the standard version. This allows you to generate better quality reports, based on more data.
Custom Tables for unsampled data
Collect unsampled data in the required structure without restrictions on the amount of data gathered.
Integration with Google products
1.Google BigQuery
Google BigQuery integration enables in-depth analysis of all data collected in Google Analytics. Using SQL-queries, you can create reports of any structure for any period and they will always be based on full, unsampled data
2.Google DoubleClick Bid Manager
DoubleClick Bid Manager integration allows you to create remarketing lists in Google Analytics, available through DoubleClick Bid Manager and analyse customers behavior more flexibly.
3.Google DoubleClick Campaign Manager
DoubleClick Campaign Manager integration allows you to view and analyze DCM data in your Google Analytics account. Data is available in a separate set of reports «DoubleClick». In addition, traffic display ad data is available on the «Conversion» page> Multi-channel sequence.