A big part of digital marketing is Search Engine Optimization. To evaluate SEO performance, Google Analytics is the most common, and convenient tool to gather and track website traffic.
In March 2016, Google announced its new Google Analytics 360 Suite designed for enterprise-level companies. Anticipated for launch later in 2016, the suite contains 6 integrated products, including the rebranded Google Analytics Premium and Adometry.
Google has rebuilt all platforms (namely Attribution 360) on the Google architecture, enabling a seamless integration between packages. This means that the sharing of audience lists between Analytics 360 to Audience Centre 360 (and other suite products) is a quick and easy process. The main aim of the 360 Suite - unite data to make informed decisions easily, quickly and accurately with Analytics 360 are the core of the suite.