I researched partnerships for last Thursday’s class but did not get to share it with my classmates, so I decided to share it here instead, which is about LEGO’s Partnerships with WWF and UNICEF.
For the partnership with WWF, LEGO has become part of the climate savers program, which engages businesses and industries on climate and energy. By being a member of such a program, LEGO has committed to reducing CO2 emissions and waste by 10% per brick they produce and using renewable energy. Besides that, they also establish an environmental engagement program that educates the encourage their employees to reduce their energy use, waste, and water consumption.
As for the partnership with UNICEF, LEGO has implemented and advocated for Children’s Rights and Business Principles, a 10-point charter outlining how a company can respect and support children’s rights to create a safe environment and protect their well-being. Besides, they also made many achievements, such as introducing an industry-first Digital Child Safety Policy, co-creating the ‘Child Online Safety Assessment’ tool that can be accessed through LEGO’s website, and much more.
That is a lot of content. But from this, we can know that LEGO actually put in lots of effort in such partnerships and has made quite a few achievements.
One sentence that hit me really hard during last week’s class is, “enlightened self-interest is the only genuinely sustainable motive.” At first, this sounds very… I do not know how to explain, but this is very true. Companies only started to think about sustainability when they found the benefits of doing so, and the customers asked for it. In this case, LEGO’s biggest customers are children! Maybe that is why they put so much effort into these partnerships. Despite whether these actions are genuine or not, it is remarkable that companies are working towards being more sustainable and caring about children. As the industry leader in toy manufacturing, LEGO has set an excellent example for other companies to follow. I am excited to see what else they plan to do.