Monthly Archives: September 2014

Hootsuite Certified and Still Skeptical

I read the other day that only 19% of Millenials think that most people can be trusted.  If this is true, then why are they so willing to hand over untold amounts of personal information to whatever site comes their way? Our class recently was required to sign up for Hootsuite, with the additional incentive that we would receive Hootsuite Pro for free.  Does anyone read privacy policies anymore?  Perhaps it’s the Gen X in me that makes me read every single one of them. I’m old school,  There are disclaimers when you are adding your social networks that say that Hootsuite is able to post for you, see your personal messages, etc.  I’m one of those people that has her Facebook locked down.  I don’t want my personal social media sites interacting with my professional or school career.   I’ am eternally grateful that cell phones with cameras didn’t exist when I was in my twenties.   Am I being paranoid?  Maybe, maybe not.

I can see the benefits of Hootsuite if you run a business.  Capturing information about what your competition is doing, searching LinkedIn for upcoming jobs in a specific area, and scheduling posts to hit all of your social networks at the same time.  It seems to be quite a powerful little tool.  There are benefits to being able to see which of your posts are effective and elicit a response and which don’t.

It’s interesting to see what is out there to ease the onslaught of information from multiple social media avenues, but I am not linking my personal accounts to it.  Not yet.

Am I being too particular?

I read an article called, 12 usability flaws that are spoiling the mobile web, for class.  Interesting that David Moth belittles mobile sites for making the big mistakes, while posting his article on a very cluttered and messy website.

The right hand side is filled with advertising, trending things, and top jobs; the bottom has an irritating banner at the bottom which covers over content; and the colours and fonts are not the easiest to look at in the background while reading. I found it particularly hard to remain focused on his message, because there was so much going on all around it.  My overall feeling as I read through his article was, I just want to finish reading this so I can get away from this insulting website.

You’d think that people who build these sites would have learned by now that that sort of overkill really doesn’t work. at encouraging people to check new sites out.

It is not that mindsets have changed.  I have met with other medias that believe having as much information possible is the best way to go.  I used to have to convince clients, for whom I wrote radio commercials, that having your ad filled with your address, phone number and website was not going to work in creating new business.  I tend to think that less is more in general.

It is something that I have always loved about Google, they keep it clean.  When will everyone else catch on?