I read an article called, 12 usability flaws that are spoiling the mobile web, for class.  Interesting that David Moth belittles mobile sites for making the big mistakes, while posting his article on a very cluttered and messy website.

The right hand side is filled with advertising, trending things, and top jobs; the bottom has an irritating banner at the bottom which covers over content; and the colours and fonts are not the easiest to look at in the background while reading. I found it particularly hard to remain focused on his message, because there was so much going on all around it.  My overall feeling as I read through his article was, I just want to finish reading this so I can get away from this insulting website.

You’d think that people who build these sites would have learned by now that that sort of overkill really doesn’t work. at encouraging people to check new sites out.

It is not that mindsets have changed.  I have met with other medias that believe having as much information possible is the best way to go.  I used to have to convince clients, for whom I wrote radio commercials, that having your ad filled with your address, phone number and website was not going to work in creating new business.  I tend to think that less is more in general.

It is something that I have always loved about Google, they keep it clean.  When will everyone else catch on?