Here I am, 37 years old and just finishing up my undergraduate degree in Commerce.  I find myself staring into a virtual sea of hashtags, links, social media networks and wondering, what am I doing trying to figure all of this out?  Well today, I think I found my answer.  The whole point of going to university again was not only to learn something new and expand my understanding of the world, but also to get a job that doesn’t require me to work until 2:00 in the morning kicking out drunken bums.  So, I am going to accept “TwinkedIn Challenge“, that’s what I’ve decided to call it.

The article I read today, Rethink Your LinkedIn Strategy: 6 Benefits of Treating It More Like Twitter, had some insightful ways to get your personal branding beefed up on LinkedIn.   I plan on revisiting my LinkedIn Profile and really getting that social media on a mission to find me a job. The main idea of this article is that limiting your connections to only people you know, isn’t going to help you in the long run.   If you treat LinkedIn more like Twitter, and try to increase your connections, you will get more out of it.

Here are their suggestions in brief, please be aware that these are not my own ideas, just paraphrased from their page.

1.  People will want to meet you and hire you if you are a “most-viewed connection”.

2. Networking is about visibility.  Get more views, more often.

3. Increase your personal endorsements.

4. The more people you know, the more people want to know you.

5. Increase traffic to your website. (This one doesn’t really apply to me, as I don’t have a company.  I’ll keep it in mind for the future).

6. Increase your content exposure and get featured in LinkedIn Pulse, increasing your exposure even more.

There you have it. Some ideas from the day of reading. Now, if I can find the time to tear myself away from reading books on international biz and writing blog posts, I plan on starting to really use LinkedIn in a way that will increase my professional network.