As 2014 is winding down, I thought it would be fun to check out the best social media campaigns of 2014. I will list my 3 favorites, and hopefully you’ll be enticed to check out all 30.
1. Samsung celebri-tweet. Remember Ellen Degeneres’ Oscar selfie with other famous faces like Bradley Cooper and Julia Roberts. This was a genius ploy to get Samsung’s name all over the web, as users of twitter re-tweeted that photo so many times it ended up crashing Twitter.
2. Samuel Adams Helium Beer. April Fools Trick that went down like gangbusters on YouTube. The premise: Samuel Adams added Helium to their beer to give it a lighter taste in your mouth. Their 1:27 video has had over 600,000 views.
3. Virgin Airlines April Fools on YouTube. The video has Richard Branson talking to the owner of Nest who they say they have teamed up with to give customers the ultimate experience 35,000 feet in the air. Featuring Climate Controlled Flights, each seat can give you the experience of a windy day in Chicago or a beachy tropical feel at the twist of a gauge.
These were my favorites, but I feel that one a little closer to home should have been featured in this list. Westjet has been using YouTube for different campaigns for Christmas, Father’s Day, April Fools, etc. Here are the links to some great social media campaigns. My sister works for Westjet and she told me that they hoped to get about 100,000 views. In the end they had over 36,000,000 views and ended up on the cover of People’s online magazine. A little campaign that a huge impact. This gave Westjet a really personal brand feel and shows how much they care about their guests. Love it.
2. Child Free Cabins – April Fools
3. Father’s Day
This link will let you read the entire article of the top 30. Great read. http://ow.ly/EqRVZ