On April Fools, I came across a video post on my facebook news feed about WestJet’s new product. I was especially curious because of all the great things I hear about WestJet as a company during marketing and human resources discussions. Here’s a link to the video I watched: http://www.seanpaune.com/2012/04/01/westjet-april-fools-joke-just-isnt-that-funny/
While watching the video, it simply did not strike me as an April Fools joke. However, I did feel the idea was slightly odd when the kids were shown being sent off on their “magic carpet ride”. Overall, I thought this was a cute joke.
The company had intentions of simply playing a joke on their current and non current customers. They spent the time to produce the video and launch it for April Fools, which I believe demonstrates that the company is not all about profits–they care about customer relationships. Personally, I disagree with this blogger’s harsh words about this video. However, it is good to see other people enjoying the prank.