What’s in Tinder’s Future?

24 People Who Shouldn’t be Allowed on Tinder

I would assume that according to this post, there are a lot of people who are “trolls” on tinder, and just as many people who are annoyed with these users. Although I am not a tinder user, judging by the 4.6k shares on this article, I believe this article resonates with quite a few tinder users. Moreover, I have quite a few friends who share their tinder experiences with me.

I have one friend who swipes right on every single individual just to see who they’re matched with (conducting market research on the type of girls who are attracted to him – how clever!). I have several friends who chats with individuals they are matched with just to kill time when there is no intent for following up with a date. I also have a handful of friends who are genuinely interested in the services that Tinder originally is create for.

Following up on this, Tinder will soon be launching new premium paid features. As mentioned in the article, many tinder users “hack” the service for other purposes such as promoting their instagram accounts or to get local recommendations when travelling. Tinder is listening to the voices of users who are interested in these “hacks” to add premium paid features for the app. However, how will the tinder users who are genuinely interested in the matchmaking services react if there are all these users on Tinder that are there for different purposes? It may dilute the population of people who are truly interested in finding a potential partner.

Tinder is already well branded as a matchmaking service. I think if there are additional premium services added that does not align with the brand, it may be harmful. Companies need to be very careful when launching new product lines or new features.

I am quite interested in seeing what kind of new premium paid features Tinder will execute and what will result from it!