Since I recently purchased a new iPhone, I was researching a little about the tips and tricks about the new iOS 8.
Overall, many features provide integration benefits for apple users. With the new iOS 8, you can read texts and answer calls from your mac, iPad or phone. You can turn on an instant hotspot for your Mac when you’re stuck in a place without Wi-Fi. You can connect your iPhone to your Apple TV, and the list goes on.
Imagine reading an article on during your commute to home on public transit. You’re in the middle of the article and your stop is coming up in 20 seconds.You can simply resume to your article where you left off at the comfort of your home when you turn on your desktop computer. You will not have to scramble through hyperlinks to find the article you want to finish reading.
One of the most apparently features that I believe will change digital marketers is the ability for iPhone users to quickly switch devices with handoff. This means that you are able to sync your incomplete/ongoing activities that you have on your phone and resume your activities on your mac. This includes browser tabs and e-mails.
One of the topics that we touched on in class for digital marketers was the importance of optimization on different mobile devices. Since readers are less likely to click through from mobile devices, this feature may have the ability to increase click through rates if consumers get into the habit of transferring mobile content to desktop.