{"id":22,"date":"2012-02-02T13:22:24","date_gmt":"2012-02-02T21:22:24","guid":{"rendered":"https:\/\/blogs.ubc.ca\/ginnylo\/?p=22"},"modified":"2012-02-02T13:25:24","modified_gmt":"2012-02-02T21:25:24","slug":"guerilla-marketing","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/ginnylo\/2012\/02\/02\/guerilla-marketing\/","title":{"rendered":"Guerrilla Marketing"},"content":{"rendered":"<p>After reading <a href=\"https:\/\/blogs.ubc.ca\/michelleholmes296\/2012\/01\/15\/guerilla-marketing\/\">Michelle Holmes&#8217; blog<\/a>, I searched up other guerrilla marketing campaigns.<br \/>\nGuerrilla advertisements are eye catching due to their creative and unconventional nature. The most successful guerrilla campaigns capture the audience&#8217;s attention and creates a lingering psychological impact.<\/p>\n<p>Here are two of my favourites out of 80 amazing guerrilla marketing ideas:<br \/>\n<a href=\"http:\/\/blogof.francescomugnai.com\/2009\/11\/the-80-best-guerrilla-marketing-ideas-ive-ever-seen\/\">http:\/\/blogof.francescomugnai.com\/2009\/11\/the-80-best-guerrilla-marketing-ideas-ive-ever-seen\/<br \/>\n<\/a><\/p>\n<p><a href=\"http:\/\/blogof.francescomugnai.com\/2009\/11\/the-80-best-guerrilla-marketing-ideas-ive-ever-seen\/\"><img decoding=\"async\" src=\"http:\/\/blogof.francescomugnai.com\/wp-content\/uploads\/2009\/11\/eye.jpg\" alt=\"eye\" \/><\/a><\/p>\n<p>This innovative advertisement effectively sends their message to their target market. Instead of placing this message on a typical billboard, placing it on a garbage can ashtray top makes sure that the message is conveyed to the intended target market. The sight of a cigarette touching the &#8220;iris of the eye&#8221; on the garbage gave me goosebumps &#8211;and the psychological impact will definitely linger in my mind for a while.<\/p>\n<p><a href=\"http:\/\/blogof.francescomugnai.com\/2009\/11\/the-80-best-guerrilla-marketing-ideas-ive-ever-seen\/\"><img decoding=\"async\" src=\"http:\/\/blogof.francescomugnai.com\/wp-content\/uploads\/2009\/11\/child.jpg\" alt=\"child\" \/><\/a><\/p>\n<p>The second powerful advertisement I chose also provides a similar emotional impact. Imagine shopping for groceries, and every time you drop an item in your cart, you see this hungry boy hoping for food. If I were this consumer, I would definitely get the cue to give. This campaign triggers thoughts such as, &#8220;if I have the ability to purchase these items, I have the ability to give to a hungry child.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After reading Michelle Holmes&#8217; blog, I searched up other guerrilla marketing campaigns. Guerrilla advertisements are eye catching due to their creative and unconventional nature. The most successful guerrilla campaigns capture the audience&#8217;s attention and creates a lingering psychological impact. Here are two of my favourites out of 80 amazing guerrilla marketing ideas: http:\/\/blogof.francescomugnai.com\/2009\/11\/the-80-best-guerrilla-marketing-ideas-ive-ever-seen\/ This innovative [&hellip;]<\/p>\n","protected":false},"author":3076,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/users\/3076"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"predecessor-version":[{"id":27,"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/posts\/22\/revisions\/27"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}