[youtube]https:\/\/www.youtube.com\/watch?v=imW392e6XR0[\/youtube]<\/p>\n
[youtube]https:\/\/www.youtube.com\/watch?v=bXizarnDodE&list=UUlKEOcBKOcphClAWHQkgeDA[\/youtube]<\/p>\n
Hootsuite’s video launch of “Mean Tweets: A Hootsuite Dashboard Update”. The theme is based around the idea of Jimmy Kimmel’s “Celebrities Read Mean Tweets” segments.<\/p>\n
I think this video launch goes beyond the announcement of Hootsuite’s new user interface. Sure, it is celebrating and showcasing the exciting sleek new design with pride, but the video also nicely portrays what the Hootsuite’s brand represents. It is innovative, engaging and connects. There is a powerful message behind this video. The raw and explicit content portrays the realism of social media channels\u00a0– unfiltered thoughts, which often includes negativity and bashing. The video shows that\u00a0Hootsuite users are empowered to speak their raw thoughts, and Hootsuite staff are listening.<\/p>\n
This is exactly how digital marketers should be using Hootsuite as a tool- a tool to listen to the brand’s audience, consumers, and\/or potential market. Hootsuite is setting a good example by reacting.<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
[youtube]https:\/\/www.youtube.com\/watch?v=imW392e6XR0[\/youtube] [youtube]https:\/\/www.youtube.com\/watch?v=bXizarnDodE&list=UUlKEOcBKOcphClAWHQkgeDA[\/youtube] Hootsuite’s video launch of “Mean Tweets: A Hootsuite Dashboard Update”. The theme is based around the idea of Jimmy Kimmel’s “Celebrities Read Mean Tweets” segments. I think this video launch goes beyond the announcement of Hootsuite’s new user interface. Sure, it is celebrating and showcasing the exciting sleek new design with pride, but […]<\/p>\n","protected":false},"author":3076,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/users\/3076"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/posts\/62\/revisions"}],"predecessor-version":[{"id":67,"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/posts\/62\/revisions\/67"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/categories?post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ginnylo\/wp-json\/wp\/v2\/tags?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}