Giselle Hidalgo's Culture Jam Blog

Just another UBC Blogs site

1. Original Ad- “Coolest Monkey in the Jungle”

2. Analysis of the Original Ad – “Coolest Monkey in the Jungle”

This ad that appeared in the British H&M online store scandalized the world with its racist message. The ad was later removed when the company apologized and claimed to have made an unintentional mistake. However, the propaganda already demonstrated the internalized and externalized dehumanization that people of colour continue to face. The photo advertises a […]

3. Jammed Version of the Ad – “Prince T’Challa”

4. Explanation of Jamming Philosophy

This new version of the ad contains a message that speaks out against oppression of people of colour in a way that is appropriate for children. Prince T’Challa is a character created by Marvel Comics that has had a great success with its recent movie by Marvel Studios, The Black Panther. This also references the […]

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