A few weeks ago during class, I was learning about marketing, more specifically when marketing meets accounting. By the end of the lesson, I found out a couple of things that grabbed my attention. These words; Needs VS Wants, Features VS Benefits, Product VS Brand grabbed my attention. Those words are somewhat similar but have totally […]

Sustainability and humanitarianism have been the two most crucial aspects many businesses decided to focus on for the last past decades. In fact,m they are becoming more and more popular nowadays, and lots of companies are trying to focus on them. One company that became the spotlight in the media is Wall-Mart in Brazil. It is […]

Hey guys! This is my very first blog post and this is suppose to be a trial post because I never created a blog before. I want to see what it looks like and if this works then I will continue blogging on a regular basis, so stay tune! Since this is my first post, […]