The Unethical Marketing Approach
Who doesn’t know Pepsi and Coca Cola these days? Those are the most popular and the most consumed soft drinks worldwide.
There are actually a lot of unethical approaches in the marketing world. A few days ago I saw two of my friends gave a speech about an unethical advertisement that they saw. As you can guess, this one is about Pepsi and Coca Cola. It was a classic advertisement and I am pretty sure most people have seen it. Basically, the ad was telling that a young boy trying to buy a can of soda from a vending machine. Since he was short, he couldn’t reach the top button that has “pepsi” on it. Therefore he had to buy two cans of coca cola (which button is placed lower) for him to stand on and eventually made him tall enough to reach the pepsi button. At the end of the commercial, he left the two coca cola cans and drinks a can of pepsi can that he just bought.
Luckily this ad was never been commercially used, however there is one on youtube. Here’s a video of it.
