Entrepreneurial Company: Sugru, Hacking Things Better
Most of useful inventions came from total accidents or failures (as in the case of 3M post it notes). What amazing about it, is that it always works and mostly successful!
Jane accidently invented Sugru,
“I was making things with silicone sealants and sawdust, and started using the leftovers around the house,” she says at her east London base. I modified a knife handle to make it more comfortable. My boyfriend said, ‘Imagine if everyone could do that — like with stiff jam-jar lids.’ It was a great idea.”
Who would know that this incident made her an entrepreneur! She pioneers change. The physical appearance of Sugru is very much like a clay except that it is made of silicon, more durable, malleable, dishwasher proof, heat resistant and cools off at room temperature (and become solid). Basically it is for hacking, improving and repairing stuff. It can also work as a protection for your phone and keeps them safe from accidental dropping.
Jane + Sugru = entrepreneurship. It is a new ‘enhance clay’ product, aiming to new markets. If previously clays are only for kids, Sugru is here for everyone of various ages. Since this is an innovation of clay, the productions method will also be different.
Here’s a quick video of what it looks like.
