Ikea is always able to generate world of mouth through its original Facebook campaigns.
IKEA’S FACEBOOK SHOWROOM FOR IT’S MALMO NEW STORE
To promote the new store, Ikea set up a Facebook account for its manager Gordon Gustavsson that started uploading photos of different showrooms. He uploaded 12 pictures of showrooms to his photo album in a 2 weeks period. Anyone who tagged his/her name on a product in the photo first, won the product!
Let’s have a look a this video to see how it worked more in detail:
https://www.youtube.com/watch?v=0TYy_3786bo
How did this campaign become Viral?
As soon as Ikea’s store manager started uploading showrooms photos the demand for ikea products grow. Moreover, anyone who is familiar with Facebook knows that if you tag yourself in a photo it will show up in your news feed where all your friends can see it. The pictures spread all over social media, blogs, links and the campaign became viral.
Ikea got its customers promote the brand and their catalogue just by using Facebook!
IKEA “SLEEP LIKE A PRINCESS” COMPETITION
Ikea launched a Facebook competition in the UK in which it was possible to win a bed up to £1500. To join the competition you had to be an Ikea Family card member and to win you simply had to upload a photo of a friend while taking a nap. The photo with more likes would be the winner!
The campaign made Ikea achieve 44000 Youtube views, 13650 Facebook visitors and almost 4000 new fans.
UK STORE SLEEPOVER
Ikea hosted a sleepover in one of its store’s in the UK in response of the popularity of a Facebook group called “I wanna have a sleepover at Ikea”. 100 lucky members of the group had the chance to attend the sleepover!
https://www.youtube.com/watch?v=YMJD53fxihU
Some other hilarious campaigns:
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