I walked into my first Comm 296 class, a week and a half ago, thinking that marketing was only about posters, advertisements – and selling products only through these select channels.\u00a0 But then it struck me that these aren’t the ONLY channels of marketing.\u00a0 There are lots of times I stumbled upon a product or store and decided to purchase based solely on the appearance.\u00a0 A prime example of this is Anthropologie – a store that I first came across a few years ago during a visit to Las Vegas.\u00a0 Being a truly Vancouver based shopper, Anthropologie, even being quite\u00a0 large retail chain, was a foreign brand to me.\u00a0 But their prime location in Caesar’s Palace’s Forum Shops caught my eye right away – their window displays was full of detailing.\u00a0 And within seconds of entering the store, I was mesmerized by the homey appearance and layout and the soothing fragrances that filled the store.\u00a0 The clothes and the decorations complemented in each other.\u00a0 The clothing section was like being in a huge walk in closet, the baths section was like being in a fully equipped bathroom.\u00a0 In sense, the store felt like an elaborate version of what I dream my house to be in the future.\u00a0 And with some further research, I learned that Anthropologie doesn’t have a marketing budget.\u00a0 Rather, the money that would go toward marketing goes toward store decorations.\u00a0 And that really confirmed the point that, marketing IS indeed everywhere.\u00a0 It isn’t just posters or ads, its about finding anything about an item or service that has selling value.<\/p>\n","protected":false},"excerpt":{"rendered":"
I walked into my first Comm 296 class, a week and a half ago, thinking that marketing was only about posters, advertisements – and selling products only through these select channels.\u00a0 But then it struck me that these aren’t the ONLY channels of marketing.\u00a0 There are lots of times I stumbled upon a product or […]<\/p>\n","protected":false},"author":6045,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/users\/6045"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":5,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/posts\/1\/revisions\/5"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}