{"id":25,"date":"2011-03-07T22:08:01","date_gmt":"2011-03-08T06:08:01","guid":{"rendered":"https:\/\/blogs.ubc.ca\/glendaching\/?p=25"},"modified":"2011-04-06T12:26:45","modified_gmt":"2011-04-06T20:26:45","slug":"corporate-letdown","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/glendaching\/2011\/03\/07\/corporate-letdown\/","title":{"rendered":"Corporate Letdown"},"content":{"rendered":"

I think we’ve all been let down by an advertisement before.\u00a0 Its definitely not the greatest feeling in the world – disappointed and in a warring debate on whether to still purchase the item because you’ve waited a good while for it!<\/p>\n

The topic of false advertising was brought up in my friend, Jordon Leung’s, blog<\/a>.<\/p>\n

He mentions the let down faced when eating KFC, the picture portrays an image of crispy tender chicken pieces.\u00a0 But in real life, it is, for lack of better words, a muddle of grease and fat.\u00a0 False advertising is really a turn off for consumers and decreases a customer’s loyalty to a company.\u00a0 Having worked as a sales associate, I have been on the other side of false advertising and have seen the disappointment and anger of a customer.\u00a0 I used to work at Aritzia and during Boxing Day, misleading advertisements are used extensively every year.\u00a0 For instance, among an island of expensive hoodies and a couple of socks, there would be a huge sign saying “up to 30% off!” (the up to being in fine print, obviously).\u00a0 In reality, however, only the socks are selling for 30% off, the high demand hoodies are actually only reduced by five dollars.\u00a0 I’ve noticed the different customer reactions to such advertisements: some scoff and laugh at the sillyness of the trick, some are angry, while others unwillingly still pay for the product.\u00a0 Either way, they’re not happy!<\/p>\n

I completely agree with Jordon in that ethics should play a huge role in marketing.\u00a0 Yes, there are legal boundaries, but the consumer should also be respected and considered beyond those boundaries.<\/p>\n","protected":false},"excerpt":{"rendered":"

I think we’ve all been let down by an advertisement before.\u00a0 Its definitely not the greatest feeling in the world – disappointed and in a warring debate on whether to still purchase the item because you’ve waited a good while for it! The topic of false advertising was brought up in my friend, Jordon Leung’s, […]<\/p>\n","protected":false},"author":6045,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/posts\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/users\/6045"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/posts\/25\/revisions"}],"predecessor-version":[{"id":27,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/posts\/25\/revisions\/27"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/media?parent=25"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/categories?post=25"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/tags?post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}