It has been another week of marketing class.\u00a0 And with every class, I begin to really feel the hands on element of this course.\u00a0 Perhaps it is because we got to meet up with our groups and have started to talk about our first assignment – but also because there is a section of marketing I find relevant to my personal interests.\u00a0 I find marketing ideas or philosophies fascinating \u2013 especially when it is used for a charitable cause.\u00a0 MADD, Stay Active and Anti-Bullying are only a few of the campaigns that have really secured a stance in the media.<\/p>\n
Last night, as I was surfing through Youtube videos, another marketing strategy related light bulb went off in my head. \u00a0I was catching up and re-watching some of my favourite WongFu Production videos and \u00a0came across \u201cThe Allergy\u201d.\u00a0 The short video is a non-smoking campaign.\u00a0 In short, the storyline is as follows: the main character is dating a very attractive girl.\u00a0 However, there is a catch.\u00a0 Every time he smokes, the smoke fumes cause her to turn into nothing but an odd looking little Asian boy \u2013 giving the main character every reason to quit smoking.\u00a0 The video ends with the line \u2013 \u201cwhat\u2019s YOUR reason?\u201d\u00a0 This video demonstrates how marketing can be used for charitable ideas and initiatives.\u00a0 WongFu Productions used their resources of humour and film production to send an important message to their target market – youth and young adults.\u00a0 With the peer pressure that youth face today, they can often be pressured into smoking.\u00a0 However, by using the right marketing tactics, WongFu managed to make smoking unattractive, \u201cun-cool\u201d, and most importantly \u2013 stupid.<\/p>\n
Marketing has an immense amount of power and effect on consumers \u2013 so why not use that power and gear it toward a good cause![youtube]https:\/\/www.youtube.com\/watch?v=wUSWXzHi0GE[\/youtube]<\/p>\n","protected":false},"excerpt":{"rendered":"
It has been another week of marketing class.\u00a0 And with every class, I begin to really feel the hands on element of this course.\u00a0 Perhaps it is because we got to meet up with our groups and have started to talk about our first assignment – but also because there is a section of marketing […]<\/p>\n","protected":false},"author":6045,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/users\/6045"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"predecessor-version":[{"id":8,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/posts\/6\/revisions\/8"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/glendaching\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}