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comm 101

Tim Hortons chain looks to expand across the globe

 

 

“Our focus in the short-term is on continuing to grow and learn in this part of the world (the Middle East) before embarking on further expansions internationally,” Chief executive Marc Caira  said on the company’s financial results conference call.

At home, Tim Hortons is facing pressure from Starbucks and the McDonald’s McCafe line which are luring customers with different choices and a broad range of prices.

In other areas, Tim Hortons has fallen behind. According to Starbucks reported last month, 11 per cent of its sales in the U.S. and Canada come through technology built into its mobile app. Although Tim Hortons has an app called “Timmy Me,”  it doesn’t allow customers to pay with it.

 

Reference : http://www.ctvnews.ca/business/tim-hortons-chain-looks-to-expand-across-the-globe-1.1532688

 

How to achieve their expanding goal? The first clare and operative step is to build a functional app which can compete with the Starbucks. As for their products and marketing, Tim Hortons should focus on Points of Differences instead of competing directly with the cafe giants. Find their unique customer segments especially young people and make marketing strategies for them.

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comm 101

external blog: Why is Twitter’s IPO so unusual?

The Economist Blog : http://www.economist.com/blogs/economist-explains/2013/09/economist-explains-6

 

Twitter has taken advantage of a provision in America’s Jumpstart Our Business Start-ups Act—or JOBS act for short—that allows “emerging growth companies” to kick off the IPO process confidentially.  The firm hopes that by keeping its financial performance under wraps for a while, and then heading swiftly to a listing, it can avoid the kind of hype that surrounded Facebook’s IPO in 2012. The JOBS Act also lets emerging growth firms talk to big investors privately to gauge the appetite for their shares.

 

According to JOBS act 2012, this usual way can be used by companies with annual income lower than 100 million dollars. Though this way, Twitter can keep their financial situation confidential and protect their own privacy. They still get chance to get IPO.

 

reference: http://www.cnetnews.com.cn/2013/0923/2990683.shtml

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comm 101

ethical problem in business: Sweatshops and Child Labourer

This post is in response to Jessica Lao’s post on Sweatshops

Sweatshops

For more than a decade, sweatshops have been a grim issue. With the development of globalization,  multinational corporation (MNC) or multinational enterprise (MNE) put their branches in developing countries with low wages, hazardous materials and situations for employees. They take advantages of labour and environment resources with a low cost in developing countries to maximize their profit.

 

Their is no doubt that sweatshops is not the only problem, child labourer is also a controversial issue. According to a National Labor Committee 2006 report, an estimated 200 children, some 11 years old or even younger, are sewing clothing for Hanes, Wal-Mart, J.C. Penney, and Puma at the Harvest Rich factory in Bangladesh.

These are severe ethical problems concerning MNC, the government and consumers. First of all, employees facing these problems have no choice but to work in these companies due to the low income of their families situation, in other words, little is better than nothing. Second, MNC is beneficial to local economy. Besides, products with lower cost have lower price which most people prefer.

The most responsible part of these is the government, they need to formulate laws and regulations to improve labours’ rights.

 

Reference: http://www.law.harvard.edu/programs/lwp/NLC_childlabor.html

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comm 101

Will Hewlett-Packard’s employees ever feel safe?

 

Comm101 classmates’ blog    https://blogs.ubc.ca/vivekthakkar/
At one time Hewlett Packard employees felt privileged to work for such an innovative and outstanding company. A combination of success orientation, technical excellence and business ethics made HP a company that both executives and workers were proud of. Team working created strong bonds between small groups of employees at HP but this was tempered by good inter-team collaboration and just a healthy dash of competitiveness. Recruitment was brisk with HP high on the list of companies new graduate techies wanted to work for.
Vivek’s recommendation for minimizing the lay-off issue is clear and feasible. Besides, HP employees also face the scandal problem which related to CEO’s decision making. These bad influence lower their job satisfaction. HP should also recover and improve HP way which was the symbol of HP once upon a time. Above all, both employers and employees must abide by it. According to HP’s CEO, Meg Whitman, there will be another major lay-off in 2014 and from then on. Except focusing on lay-off, they should also pay attention to employees’ productivity and efficiency. The goal is to maximize profit rather than saving cost
Reference: http://www.emeraldinsight.com/journals.htm/journals.htm?issn=0258-0543&volume=23&issue=9&articleid=1621654&show=html&PHPSESSID=7qlfcgttmffbvs7lfr7nvs3ko1
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comm 101

what can we learn fron John Wood – From Microsoft to NGO

 

 

Video & Reference : John Wood Talks Business versus NGO’s

 

John Wood was on the fast track to being an executive at Microsoft but he gave it up at a relatively young age in order to form an NGO Room to Read which was focused on helping children do better in life through literacy and gender equality.

He talked about what we can take from the business world to NGO and What can business learn from NGO’s, What are the skills of NGO’s that are transferrable back to business.

For NGOs, they need also think bigger and take every opportunity to achieve their goals. Like he said, bold goals attract bold people. look at the way that large companies set goals, whether it be Google or Facebook, the charity sector can do the same thing.

For business world, the first thing they can learn is PASSION, the second thing is really authentic leadership. It they don’t regard what they do as “work” they have to do but a leisure activity or whatever they really want to do and get actually involved in it, the business world can be different.

I think for a person’s career or goal, intrinsic motivation is more important than the incentive reward.

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comm 101

Where Teens Are Going ?

A global survey of teenagers shows an eye-popping jump in active users for the mobile messaging app WeChat, Vine and the Flickr mobile app; image via GlobalWebIndex

The latest research from GlobalWebIndex shows that Chinese messaging platform WeChat has seen the most rapid growth in active users aged between 16 and 19 — by 1,021% — between the first and second quarters of this year.

The ephemeral photo-sharing app Snapchat is also growing strong; GlobalWebIndex only recently began surveying its use, but have already achieved that 10% of teens globally are using the service.

references : http://www.forbes.com/sites/parmyolson/2013/11/12/heres-where-teens-are-going-instead-of-facebook/

Instead of just going to Facebook, the world’s biggest social network: teenagers, now have many alternative choices. According to survey, the number of teenagers active on Facebook has dropped a lot. Facebook tends to buy Instagram with $3b but was rejected. Facebook want to charge so high to buy a rival company but it cant buy any of the rival companies. I have already been tired to switch from this app to that. I’d be really happy if Facebook can provide teens with all the services and i think many people hold the same view as mine. It’s much better to improve themselves than buying other companies.

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comm 101

Art Management

 

 

Universities have traditionally treated arts management as a post-graduate study, usually a second choice for graduates of music, drama or fine arts. But here in Sauder, we have that major neither for undergraduate nor post-graduate.

Art management is always connected with culture industry. It could be the best choice for students who want to do business in culture industry. Some have come to arts management via marketing or management degrees nowadays, learning on the job the peculiarities of working in the complex not-for-profit environment, juggling subscribers and single-ticket purchasers, grant applications and business partners.

As it is known to all that business is all about people. Businessmen are paying more and more attention to consumers’ needs, arts could be a big market. With the development in technology, arts is just a click away from us. How to do it in e-commerce and technology time, it worth thinking.

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comm 101

price matters

Bell is giving in to pressure from its subscribers and announced that it is lowering the cost of its most popular out-of-country plans. It said it cut prices by as much as 50 per cent because of the feedback it received over the summer, as it fought against the entry of Verizon into Canada and lobbied for the federal government to change the rules to make it more difficult for large foreign carriers to come to Canada and buy spectrum and small carriers in a bid to compete in this market against established players.

According to Porter Five Forces we learnt, Bell is using low price to defence against substitute. But this is not sacrificing profits to gain the market. Actually, quantity demanded of Bell is elastic, they will gain more consumers along with a high revenue. In a word, it is a stone of two birds.

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comm 101

Sell a brand

 

You must have heard about brand ranking. As an intangible asset of a company, it draws more and more attentions these days. In 2001 Hislop defined branding as “the process of creating a relationship or a connection between a company’s product and emotional perception of the customer for the purpose of generation segregation among competition and building loyalty among customers.”

Just a brand itself can be sold by a really high price. Some people see opportunities in it. There are some companies, they focus on starting and growing new brand. After making the brand familiar to consumers, they sell it to others and then start another new brand. That requires brand culture and strategy which is intangible but valuable.

Categories
comm 101

why gold iphone

People once doubted the future of Apple when Jobs died, but it turns out to be better with Tim Cook, at least in marketing.

Apple’s decision on building a gold-colored iphone 5s draw much attention all over the world. ‘Hit’ was used many timed to define this decision. On one hand, customers are willing to have a brand-new device. on the other hand, the margins are high for Apple. Of course it’s a win-win situation. But why gold?

Different colors have their special meaning in different countries. Some may noticed that there is one more country on the available list than last year, China, a large market with 1.3 billion population. Gold, however, was used only by royal family in ancient China to indicate dignity and unique which are pursued by lots of people in China. Obviously China doesn’t let Cook down. According to Daily Deal, most models and colors sold out across the country just minutes after the phone became available. What is more, retail prices of the gold-colored iPhone 5s have almost doubled in China’s grey market (Discovery, September 23, 2013, Cyrus Lee).

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