Categories
comm 101

Art Management

 

 

Universities have traditionally treated arts management as a post-graduate study, usually a second choice for graduates of music, drama or fine arts. But here in Sauder, we have that major neither for undergraduate nor post-graduate.

Art management is always connected with culture industry. It could be the best choice for students who want to do business in culture industry. Some have come to arts management via marketing or management degrees nowadays, learning on the job the peculiarities of working in the complex not-for-profit environment, juggling subscribers and single-ticket purchasers, grant applications and business partners.

As it is known to all that business is all about people. Businessmen are paying more and more attention to consumers’ needs, arts could be a big market. With the development in technology, arts is just a click away from us. How to do it in e-commerce and technology time, it worth thinking.

Categories
comm 101

price matters

Bell is giving in to pressure from its subscribers and announced that it is lowering the cost of its most popular out-of-country plans. It said it cut prices by as much as 50 per cent because of the feedback it received over the summer, as it fought against the entry of Verizon into Canada and lobbied for the federal government to change the rules to make it more difficult for large foreign carriers to come to Canada and buy spectrum and small carriers in a bid to compete in this market against established players.

According to Porter Five Forces we learnt, Bell is using low price to defence against substitute. But this is not sacrificing profits to gain the market. Actually, quantity demanded of Bell is elastic, they will gain more consumers along with a high revenue. In a word, it is a stone of two birds.

Categories
comm 101

Sell a brand

 

You must have heard about brand ranking. As an intangible asset of a company, it draws more and more attentions these days. In 2001 Hislop defined branding as “the process of creating a relationship or a connection between a company’s product and emotional perception of the customer for the purpose of generation segregation among competition and building loyalty among customers.”

Just a brand itself can be sold by a really high price. Some people see opportunities in it. There are some companies, they focus on starting and growing new brand. After making the brand familiar to consumers, they sell it to others and then start another new brand. That requires brand culture and strategy which is intangible but valuable.

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