The Panty Dropper – It Could Be Yours.
I love this show. I can sit through the whole season as if it was just one movie.
HBO’s East Bound & Down stars Danny McBride as Kenny Powers, a washed up former professional baseball pitcher. After winning the world series, Kenny’s career slowly faded away and forced him to return to his hometown middle-school as a substitute physical education teacher.
After a very successful first season, HBO has gone on to complete a second season. To get the word out HBO posted these flyers on telephone and street poles:
Along with these flyers stapled around towns, HBO had people dressed up as Kenny Powers in Eastbound and Down baseball hats, curly mullets, and the classic #55 jersey. The posters and “street teamers” brought direct attention to the show and provided the direct link to the website.
Marketing on the streets is not easy, however, HBO hit the ground running and did a comically fantastic job.
Kenny Powers is back.