Gold

“I would say that my definition of social video marketing is as follows. Social media by definition is creating a visible online presence. However video social media puts a speed of intention behind your presence that no other media platform can accomplish. Social marketing is putting a face, a voice behind a name. If I am new to a social network site. The first thing I do is put up a video that says “I am excited to be apart of this site” and “this is who I am”

I recently stumbled upon this blog post on John Chow Dot Com regarding social video marketing.  I found it especially interesting considering how important social media is to our generation today.  The majority of people are visual and auditory learners.  By allowing someone to listen to their own words makes a connection that some could argue is much closer then even television.  An advantage of social media, allows the reader/viewer to post responses and reactions immediately to the site via video or text.

“Social Video Marketing is as follows:

1. To create a specific message to a specific audience in video form.
2. Requesting an emotional response in the form of a call to action from the video message.”

Another advantage of this, is that the views and metrics to measure how many people have been reached can be obtained with minimal effort.  This is a great way for one to get what they want to the right people and assure they are reaching their audience.  We are living in a new age of marketing, and social media is a necessity to reach todays on-the-go population.